Most newbies to the field of search engine optimization make mistakes, because the field requires some study to achieve mastery. Presented below are some commonly seen mistakes that you should attempt to eradicate from your SEO marketing Miami.
One typical SEO pitfall is overdoing it when it comes to adding your keywords to content on your site. When you write your content, don’t allow the keyword density to go above 5%. The search engines don’t like to see keywords repeated too often and when they see this, it could make them see your site as low quality and your rank will suffer. You should also keep your keywords related to the main theme of your site. Rather than repeating your keywords, trying using substitute words that mean the same thing, as the search engines look at your site using LSI (Lateral Semantic Indexing). The search engines are likely to notice it if you are guilty of keyword stuffing on your site, and it won’t be good for you. You always have to pay attention to how you use your keywords. Avoid having the incorrect keyword density, as well as going off topic with your content. You should also prioritize the placement of your main keyword and make sure it matches your site’s topic. Attending to these matters is how you will be able to rank well for the long term.
If you want to succeed with SEO, you also have to make sure you never plagiarize. Using content without permission can not only lower your rankings, it can harm your whole reputation and could even result in legal action. Search engines love original content that adds value. They always have the end user in mind, and this means they are looking for content that is not found on other sites. Besides that, there is something called the duplicate content filter, where the search engines filter out those sites that have duplicate content. But this only applies when you have the same content on all the pages of your site. It’s perfectly fine to republish content from sites that allow you to do so, provided that you don’t claim credit for it. You will get further in the long run by being honest.
Another factor that the search engines look at now is the speed of your site, so this is something to be aware of. If your site is slow, you will also lose many of your visitors. If you are using more code than is necessary, your site may not be running efficiently and this can harm your rank as well as annoy your visitors.
An internal CSS file can cause this problem, so you are better off with an external CSS file instead. This is the way to go if you want your pages to load swiftly. Your site’s speed is important to the search engines because they want to provide their users with the best quality sites where they can quickly get what they need. Your goal, then, should be to make your site with both the search engines and the general public in mind.
Optimizing for search engines doesn’t mean getting an advanced degree, but it does mean mastering the basics.