If you have a business website, you need to attract as many customers as possible.
That’s obvious. But sometimes actually accomplishing this goal is anything but simple. With all the new policies and rules put out by the major search engines, getting your site in front of world-wide-web users is often like navigating a very complex and technical labyrinth. We’ve broken down search engine optimization (SEO) into a few digestive pieces so you can start with any basic information.
Let’s Start With Keywords
If you have run a keyword report on wrodtracker.com looking for popular Search Engine Optimization terms and created a list of the most often entered search terms in your line of business, you know that you need include these words in your website content in order to be found by the search engines. But where do you put them and how?
SEO, in Denver and across the world used to be very simply a matter of placing keywords in prominent places so when a search engine does its searching, your site is found easily. Search engines operate with spiders, or web crawlers, that crawl through websites and find those that have words most closely matching the words in the search bar of the browser. Keywords in page titles, page descriptions, and what web designers call META tags were the ones that these spiders looked for most often.
Due to this, website designers started to insert keywords into the website code at an alarming rate. You might have seen an example of this when you read an article that appeared to be have repetitive. The copywriter was inserting keywords in the pages over and over to attract the attention of web crawlers and therefore, place at the top of the search results.
Currently, this problem has been taken into account by search engines like Google, who are looking for websites that are the most user-friendly. And user-friendly does not mean the same thing as keyword dense. As a result, keyword placement is much more natural today. Don’t overload your copy with keywords, and don’t place keywords in your page titles or descriptions nor in your META tags that are not relevant to the text on that individual page. You will not attract the latest form of web crawler.
The role of Links
To have good Search Engine Optimization (SEO), Denver businesses have tried joining linking services or automatic link communities. The reason for utilizing such activities was to raise their ranking on search engines by showing the web crawlers that they are linked to from several other websites. The issue with this is similar to the keyword trend described above.
Today, search engines use a number of factors to rank their results. On top of looking at keyword matches, they also the usability of the site by analyzing the websites that link to it. So if you sell patio furniture and you have links to your site from pool companies and gardening websites, this is a good sign that your site offers quality information recommended by other professionals.
If however, you have joined a linking service that simply sets up reciprocal links between you and random others, such as a dog groomer, the search engine’s spider will recognize this as simply a ploy to get better search results and not a clue as to the quality of your website. So stick to legitimate links that actually provide value to your audience.
This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.